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Avillafranciska
design sprint
custom shopify development
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Avillafranciska
Weaving heritage into digital presence
Weaving heritage into digital presence
At Retrodam, the heart of Rotterdam is woven into every thread. We had the privilege of designing a custom Shopify theme for this bold brand, capturing the city’s dynamic spirit and cultural legacy in a seamless online shopping experience. Retrodam's unique collections, inspired by Rotterdam’s history, symbols, and icons, come to life in a website that mirrors its creativity and authenticity. Website
2023
Retrodam
Clothing
website
Retrodam faced the challenge of translating their deep connection to Rotterdam's culture into an online shopping experience that would resonate with their audience. With such a rich narrative behind each collection, the brand needed a website that not only showcased their clothing but also conveyed the stories and spirit of Rotterdam. Balancing a visually engaging design with a smooth user experience was key to making the brand’s identity shine through online.
We designed a custom Shopify theme tailored to Retrodam's bold brand identity. The website captures the essence of Rotterdam’s history and culture, blending immersive design elements with a clean, modern layout. Through intuitive navigation and powerful visual storytelling, each product collection has its own dedicated space to highlight its unique narrative. The design reflects Rotterdam’s vibe, bringing the city’s character and Retrodam’s spirit to life with every click.
The custom Shopify theme has given Retrodam a standout online presence, successfully translating the energy and stories of Rotterdam into a captivating shopping experience. The website’s seamless functionality, rich visuals, and strong narrative elements have resonated with their audience, leading to an increase in engagement and sales. Retrodam’s online store now fully embodies their brand’s bold personality, offering customers an authentic experience with every purchase. “It was nice working with you!!!” - Leon Kranenburg, Creative Director & Founder of Branding-Agency WOAU!