AVILLAFRANCISKA is a refined design practice dedicated to reviving centuries-old textile traditions through contemporary jacquard-woven home textiles. Their philosophy celebrates timeless elegance, craftsmanship, and cultural heritage - offering pieces that carry the spirit and artistry of the past into the present. Each product is rooted in deep historical research and made with care by skilled manufacturers, outside of the fast-paced seasonal cycle. Website
2025
Avillafransciska
Textile
website
The core challenge was to digitally represent a brand so deeply rooted in history, tactility, and craftsmanship - while ensuring modern e-commerce performance. The site needed to showcase the emotional and sensory richness of the textiles, while also being scalable, responsive, and easy to maintain for a small team. Seamless backend operations, email marketing, and shipping logistics were also essential components.
We developed a fully custom Shopify theme tailored to the AVILLAFRANCISKA identity. We designed a visual-first experience that brings their narrative to life through high-quality photography and video, complemented by clean, restrained layouts. Key integrations included: - Klaviyo for newsletters, cart abandonment, and back-in-stock automation - Shipmondo for a seamless shipping workflow - A responsive setup ensuring optimal experience across devices - A backend guide tailored for intuitive day-to-day use and management
The final site merges heritage with high-performance e-commerce. Visitors are immersed in a tactile, storytelling-driven experience that reflects the timelessness of the brand. The backend is equally thoughtful—equipping the client with tools to operate efficiently and scale at their own rhythm. The result is a digital presence that honors centuries of elegance, with the structure to support growth into the future.
